Poolwerx Appoints Resolution Digital as Full Stack Media Agency

Australasia's largest pool and spa maintenance network, Poolwerx, has appointed Resolution Digital as its full-stack agency to help drive Poolwerx’ digital goals for the future.

With over three decades of experience helping people across Australia, New Zealand and the US enjoy their backyards, Poolwerx is forging a new partnership with Resolution Digital to ensure the continued delivery of frictionless and memorable experiences for customers from across all touchpoints.

Poolwerx has engaged the advisory services of Resolution Digital to carve out the future of Poolwerx’s online customer journey since 2023. In 2024 the partnership expanded to become a full suite of online services for Poolwerx through digital media and marketing.

Poolwerx Chief Marketing Officer Nicola Votier, said the partnership was a natural progression of their successful relationship.

“We are looking forward to what the future holds for our clients and their future online experience with Poolwerx. We have been in a fortunate position to partner with one of the best in the industry to guide us in this journey,” she said.

“The teams from Poolwerx and Resolution Digital are working closely on a large number of projects and have already gained a lot of momentum on data-driven outcomes from extensive research activity.

Resolution Digital MD Matthew Keegan said the team was looking forward to embarking on a new chapter with Poolwerx.

“Our purpose is always to push the boundaries of digital, helping people achieve more through remarkable online experiences. We look forward to building upon our partnership with Poolwerx and immersing ourselves in the business of creating pool-side memories,” Matthew Keegan said.

Using a comprehensive framework including workshops, consulting sessions and other audit tools, Resolution Digital’s MarTech specialists will help select, implement and operate the effective strategy and technology to meet Poolwerx’ evolving business objectives.

Poolwerx and Resolution Digital are now forging ahead with their mission to create an industry-first, world class online experience, maintaining the lead in the pool maintenance industry.

By Poolwerx New Zealand, 16 February 2024
About Poolwerx
Poolwerx, founded in 1992, is Australasia’s largest pool and spa maintenance network. With over 500 territories made up of retail stores and mobile vans, Poolwerx clients have some of the best people and latest technology available anywhere they live or work to take care of their backyard or commercial pool. Poolwerx is for healthy pool people.

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